Brand.
A campaign starts with one idea.
From scripting, directing, and producing video content made for digital and streaming platforms to adapting that single concept for use across TD's entire footprint, I was able to bring the bank's brand to life in new, exciting ways through high-level, multimedia campaigns.
TD Early Pay Brand Campaign
Waiting's overrated.
With the launch of TD Early Pay came the ask to concept and execute a campaign that introduced the account feature to the bank's target demographic in a relatable way, with an overarching connection to TD's brand platform.
After scripting this concept, casting talent, directing the shoot, and refining it through production, editing, and multiple rounds of creative reviews, I was then able to adapt this simple human truth—waiting's overrated—across all of TD's channels, including in-store, out-of-home, social, and more, resulting in a cohesive, successful campaign.
TD Cash Brand Campaign
For whatever's next.
With the TD Cash Credit Card, customers can customize their rewards, earning up to 3% Cash Back wherever suits them best. The ask was to convey this benefit to TD's target demographic in a way that highlighted the feeling of freedom provided by such a card.
This concept introduced the audience to Charlie, a young man who loves to change things up— especially when it comes to his Cash Back. Using quick cuts, fun wardrobe changes, and an energetic young talent, I was able to capture this feeling in the scripting and execution of the concept before adapting it for other channels, driving home the idea that this credit card truly is for whatever's next.
