Community.
One of the perks of working for a "more human" bank is having the opportunity to work on human-interest stories, emphasizing TD's focus on being a positive presence in communities across their footprint. During my time with the bank, I was able to capture content that spoke to that promise, curating stories that helped to further deepen TD's identity as "more than a bank."
Bringing two Lincoln University students, Damaal and Traquel, into the spotlight and emphasizing TD's support of Historically Black Colleges and Universities.
Highlighting TD's Ready Commitment and all the ways the bank works to build a better future—showing up in their communities, striving to be environmentally conscious, providing financial education and support to those who need it, and more.
Breaking down TD's financial investment to their communities in their $20 billion Community Impact Plan, all through the lens of their Unexpectedly Human brand platform.
Demonstrating TD's support for Black-owned businesses, this series (which was adapted from a video feature to a multi-platform social media campaign), covers No Grease!, a barbershop business owned and operated by Damian and Jermaine Johnson.
